berkeley DC
Turning houses into homes
Client: berkeley DC
Production Company: Ost Haus
Photographer: Alexander Kreher
Producer: Nathan Nunnelly
berkeley is entering the real estate market with a focus on design and curated experiences based around their distinctive properties.
Our goal was to direct creative content initiatives and produce brand-supporting imagery for social campaigns and their website for the kickoff in Washington D.C. The focus was rooted in establishing berkeley as the leader in timeless, design-focused properties.
Telling the story of each individual property and their neighborhood within Washington D.C through abstract detail shots of and around the house, captivating and inviting photographs of the neighborhood, and process imagery of the houses being renovated.
Establishing the location as a brand element that provides context of the environment to prospective clients by showing the people that frequent the streets and the bar around the corner that serves the best Old Fashioned.
Crafting a personality for each house by showing the history and elements from the process of getting to the finished property.
One important focus was in humanizing the team through authentic portraits of the berkeley team. The goal was to separate berkeley from the faceless real estate competition by inspiring trust in the brand.
